I am confused between Dish Network vs Direct TV

Wouldn’t it be nice if all decisions were easy? They aren’t though, as I am finding out with my move to Delaware. I’ve had cable television service for years but am thinking about trying satellite television. So choosing between Dish Network vs Direct TV has become something I am beginning to dread. Several friends have advised me that Direct TV offers great deals, but when I researched it seemed the pricing options for the two services were about the same. Of course, each offers specials, so a lot depends on timing. But if price and programming isn’t the differential between the two, what is? Thoughts?